Influencer marketing has evolved these last few years, and even more in 2020, with the use of social media exploding.
Brands have decided to increase the number of influence campaigns to generate more sales and to develop their online visibility.
The advantage of an influencer action with content creators is that you can act quickly and efficiently to meet your diverse goals while spreading a message amongst millions of internet users.
Once you have found the perfect influencers for your marketing strategy, you will reach the right audience. The one you are looking for!
As a result, by addressing your customers, you will generate more sales.
One to two strategic influencer marketing campaigns a month with micro-influencers will help you gain a good return on investment. If you have a ROI approach, our Customer Success Manager and Influence Campaign Manager will present you follow-up reports of your campaigns each quarter. Our influence platform also allows obtaining results from each campaign after each publication automatically.
Thanks to your influencer marketing campaigns, you will be able to generate UGC (User Generated Content) for your brand. With the influencers' popularity, consumers are progressively turning towards the content published by these social media experts. This content reaches them more directly, as it is more authentic and close to reality. For a brand, it is crucial to reuse this type of content for its communication channels or advertising campaigns.
Influencer marketing is a communication channel that allows you to stand out, but also to innovate and test to determine what works best.
Through micro-influencers, it's easy to survey their followers and get to know their reviews, recommendations and marketing insights. Let yourself be inspired by content creators to launch the best influence campaigns.
In influencer marketing, a KPI (Key Performance Indicator) is an indicator that allows to measure the progress of your influencer campaigns.
Nowadays there are dozens of indicators to analyze efficiently the success of a campaign, such as the EMV, the engagement rate, the share of voice etc.
Many brands establish the brief of their influencer marketing campaign strategy without choosing the KPIs. However, it is crucial to identify them at the same time as the objectives, or there will be no coherence between them.
The engagement rate is used to measure the engagement of consumeres with a brand on social networks, blogs and videos.
To calculate it, this is the formula used in our influence platform: (Total number of likes + comments) / number of followers (you have to calculate an average of several publications)
CGC (Consumer Generated Content) is digital content created by a brand's customers. Regarding UGC, it refers to content that directly comes from influencers in an influencer marketing campaign.
If a brand wishes to optimize its influence stratey, she can reuse the content generated by its clients or influencers.
Our main goal is to offer you a personalized experience to ensure the success of all your influencer marketing campaigns.
Each brand that trusts us is supported by an Influence Campaign Manager and a Customer Success Manager. These jobs do not sound familiar? The Customer Success Manager in Hivency is your referent, he/she will support you throughout the setup of your strategy according to your challenges and goals.
The Influence Campaign Manager will guide you through the operational aspects, from the creation of the influencer marketing campaigns to the selection of influencers all the way to the final report.
Sur un terrain toujours plus saturé et concurrentiel, il revient aux marques de déployer tous leurs talents afin de s’attirer les faveurs des influenceurs et de conquérir le coeur de leurs abonnés. Pour vous accompagner dans cette voie, voici 6 secrets de pros qui vous permettront de vous démarquer de la concurrence.
En 2021, les marques vont-elles investir plus que jamais dans le marketing d’influence ? Dans le contexte maussade de cette fin d’année 2020, cette question semble appeler une réponse négative. Pourtant, entre fréquentation accrue des réseaux sociaux, nouvelles attentes des consommateurs et bonnes performances, l’influence pourrait s’imposer comme le levier marketing favori des annonceurs, celui sur lequel miser en priorité.