Food Industry

Find your Food influencers

Nowadays, people no longer choose a restaurant, hotel, or a food brand product solely on the basis of its reputation, but also on the basis of the values it conveys or the opinions of other consumers. More precisely, consumers who look like us!

Aware of this change in consumer behavior, brands must enable consumers to live a real and unique customer experience. They must adapt and learn how to seduce their audiences, in particular by working with prescribers who will talk about them.

Product launch

Successful product launches are essential to the growth of a food brand and there is little room for error in this type of operation.
In this context, micro-influencer marketing proves to be effective in reaching the maximum number of consumers who resemble its audience and in rejuvenating its target.

Community animation

If a food brand needs to be present on social networks, it must also learn how to animate its community on a daily basis. This will help generate commitment and increase its visibility.

Thanks to collaborations with content creators specializing in food, you will be able to animate your subscribers and offer them interactive content in turn.
These influencers can become ambassadors who will commit themselves to you.

Brand Ambassadors

Turning your micro-influencers into brand ambassadors will help generate more social network visibility for your products - and your brand - among Internet users. You will make consumers want your products, capture their attention, and then allow them to remember and attribute it to your brand.

Collaborate with food influencers

To find the best food influencers for your brand, you first need to analyze the profile of your customers and then the influencers you want to collaborate with.

It's better to collaborate with content creators who look like you, who are committed to the same causes as your brand, rather than a macro-influencer for example, who has thousands of subscribers and will give you short visibility. The image of the food influencer and the profile of its subscribers will be the most important.

Your brand and Hivency

One step ahead from your competitors

With Hivency, accompanied by a Customer Success Manager and an Influence Campaign Manager, you will optimize your influencer marketing strategy.
With unique publications from food content creators who look like you, as well as an optimization of your influencer strategy, you will be able to differentiate yourself.

Your audience's favourite social networks

Your consumers' favorite social networks at your fingertips thanks to the tailor-made support of our experts in influencer marketing. Campaigns totally adapted to your audience and their interests.

Save time and money

With our influencer platform, you'll save time while collaborating with more food influencers at once thanks to machine learning and the automation of multiple tasks. We also provide you with exclusive information and logistical support so you can focus on the essential aspects of your campaigns. Collaborate with several micro-influencers each month for the same cost as one or two macro-influencers.

Our functionalities

Smart Matching

Thanks to Hivency's Smart Matching, select the profiles that match your brand 100%. As soon as your campaign is created, our tool will recommend profiles of food influencers on our platform with the perfect brand-fit.

Fame Check

No chance to collaborate with a "fake" food influencer who has bought followers or has a fake account. Our Fame Check tool scrupulously analyses its followers, its views,
its engagement rate and the quality of its profile and publications.

Reporting

Thanks to our general reporting tool, gather all the information, and analyze the results of your influencer campaigns.
Get all the reports you need to measure your performance in one place.

Food

A simple and efficient tool to manage influence campaigns

The platform is very easy to use and very complete. It allows you to create campaigns and identify influencers, to manage the campaign and the publication of content. It's simple and very effective!

Food

Very intuitive micro-influence platform

Using Hivency is a considerable time and efficiency saver. We would not be able to do as many micro-influence campaigns without it. It is perfect to work on notoriety challenges. The follow-up by the Hivency teams is also a big plus!

Lifestyle

Very good micro influence platforme

With a fixed-cost subscription, Hivency allows us to "industrialise" our campaigns and gives us great flexibility in managing their launch according to our peaks. It also allows us to work with a large number of influencers and to be able to identify and select the most effective influencers over the long term, thus creating a win-win "partnership".

Lifestyle

A super platform!

A quality team and support! The platform is very intuitive and we've run great campaigns together. Hivency allows us to highlight some of our artists' projects via influencers who their community to discover and rediscover them.

Cosmetics

Micro-influencer platform with a simple and intuitive handling!

I particularly appreciate the practicality of the platform, which allows me to access different information very quickly: current campaigns, selection of influencers, statistics, etc. It's a real time-saver. There is also a desire to constantly improve the use of the platform by updating certain functions, which is very much appreciated. The team is always available in case of questions to help us create great campaigns.

Happy Clients =

Who could talk about it better than our own customers? Discover what they say about our influencer platform.

Les Prés Rient Bio

Sheily Lemon

Digital & Influence Manager

Kronenbourg

Pauline Fourrée

Social Marketing Manager

La Française des Jeux

Sylvain Tia-Tiong-Fat

Community & Influence Manager

Warner Music France

Nadège Boulay

Media & Influence Project Manager

Biovive

Julie Guzman

Chef de produits développement, marketing opérationnel et réseaux sociaux

Do you have any questions? We're sure to have the answer.

What are the key figures for the food and influencer marketing sector?

- 38% of Instagram users view "Food" content.
- "Food lovers" consume 4 times more content than the average user.
- Food fans log on to Instagram an average of 18 times a day.

Sources : Instagram et Facebook for Digimind

What's the difference between UGC and CGC?

UGC refers to content that is generated by influencers during an influencer marketing campaign.
CGC (Consumer Generated Content) is digital content generated by a brand's customers.

How to use CGC (Consumer Generated Content)?

CGC (Consumer Generated Content) is digital content generated by a brand's customers. In influencer marketing, it will be interesting to
a brand to reuse it for its own communication media. Understanding the use of GCC is essential for a marketer.
Indeed, the content published on social networks is now a powerful marketing tool, which helps to achieve its objectives.