Beauty and Cosmetics Industry

Find your Beauty Influencers

The word influencer is now on everyone's lips. A true digital showcase for a company, content creators have become an integral part of brand marketing operations. Many brands, especially those in the beauty market, are integrating influence marketing into their 360-degree communication strategy.

Increasing the brand's sympathy capital, multiplying positive spin-offs, attracting new customers, and creating various qualitative contents are all advantages that can encourage a brand to collaborate with influencers.

Differentiation strategy

Beauty brands must deploy all their talents to win the favors of influencers and win the hearts of their followers. Ambassador program, unique content, consumer advocacy program, etc. Micro-influence offers brands many opportunities for creativity and differentiation.

Product launch

Preparing for a product launch is a long process and a successful product release is essential to the growth of the company, as there is little room for error in this type of operation. Micro-influencer marketing proves to be effective in reaching the maximum number of consumers who resemble its audience.

The ROI approach

The majority of marketers expect a high return on investment from their influencer marketing campaigns. Therefore, the performance of their beauty influencer collaborations needs to be measured and monitored at all times. An influencer platform quantifies results and measures performance in an automated way.

Collaborate with beauty influencers

Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. Authentic, transparent with their online communities, they allow brands to be their ambassadors.

Your brand and Hivency

Your audience's favourite beauty influencers

More than 130,000 micro and nano-influencers are present on Hivency, including thousands officiating in the field of beauty and cosmetics. Identify them in a simple way thanks to the details of their profile registered on our influencers platform.

One step ahead from your competitors

By collaborating with beauty influencers who share your values, you will be able to innovate and stand out from your competitors. Hivency helps you find them and accompanies you throughout your influencer campaign.

Save time and money

With Hivency, you'll save time and increase your collaborations with influencers in the beauty world thanks to machine learning and the automation of multiple tasks. We also provide you with exclusive information and logistical support so that you can focus on the essential aspects of your campaigns.

Our functionalities

Smart Matching

Thanks to Hivency's Smart Matching, selecting the profiles that match your brand have never been easier. As soon as your campaign is created, you will receive automatic proposals of influencer profiles from our platform, that correspond to the universe and values of your brand.

Fame Check

The online notoriety of the influencer is always checked before selection. There is no chance of collaborating with an influencer who has bought subscribers or has a false account. Its subscribers, views, engagement rate, and the quality of its audience are also analyzed.

External Search

The external search set up on our tool will offer you the opportunity to access an (almost) unlimited profiles (micro-influencers, nano-influencers, and consumers) with which to collaborate.

Food

A simple and efficient tool to manage influence campaigns

The platform is very easy to use and very complete. It allows you to create campaigns and identify influencers, to manage the campaign and the publication of content. It's simple and very effective!

Food

Very intuitive micro-influence platform

Using Hivency is a considerable time and efficiency saver. We would not be able to do as many micro-influence campaigns without it. It is perfect to work on notoriety challenges. The follow-up by the Hivency teams is also a big plus!

Lifestyle

Very good micro influence platforme

With a fixed-cost subscription, Hivency allows us to "industrialise" our campaigns and gives us great flexibility in managing their launch according to our peaks. It also allows us to work with a large number of influencers and to be able to identify and select the most effective influencers over the long term, thus creating a win-win "partnership".

Lifestyle

A super platform!

A quality team and support! The platform is very intuitive and we've run great campaigns together. Hivency allows us to highlight some of our artists' projects via influencers who their community to discover and rediscover them.

Cosmetics

Micro-influencer platform with a simple and intuitive handling!

I particularly appreciate the practicality of the platform, which allows me to access different information very quickly: current campaigns, selection of influencers, statistics, etc. It's a real time-saver. There is also a desire to constantly improve the use of the platform by updating certain functions, which is very much appreciated. The team is always available in case of questions to help us create great campaigns.

Happy Clients =

Who could talk about it better than our own customers? Discover what they say about our influencer platform.

Les Prés Rient Bio

Sheily Lemon

Digital & Influence Manager

Kronenbourg

Pauline Fourrée

Social Marketing Manager

La Française des Jeux

Sylvain Tia-Tiong-Fat

Community & Influence Manager

Warner Music France

Nadège Boulay

Media & Influence Project Manager

Biovive

Julie Guzman

Chef de produits développement, marketing opérationnel et réseaux sociaux

Do you have any questions? We're sure to have the answer.

Why trust Hivency to launch my beauty influencer marketing campaigns?

Our main goal is to offer you a personalized experience to ensure the success of all your influence marketing campaigns. Each brand that trusts us is accompanied by an Influence Campaign Manager and a Customer Success Manager.

These titles don't sound familiar? The Customer Success Manager in Hivency is your referent, they will accompany you throughout the setup of your strategy according to your challenges and goals.

The Influence Campaign Manager will guide you through the operational aspects, from the creation of the influence marketing campaigns to the selection of influencers all the way to the final report.

Is the beauty sector the only one that can make micro-influence?

If the key markets for an influencer campaign are beauty, fashion or food, all brands can use this channel. Many sectors can also be promising: influencers will be happy to talk about innovative and interesting products for their community.

What is CGC (Consumer Generated Content)?

This is the digital content generated by customers as part of consumer campaigns (photos, reviews, posts, videos, etc.). It is very interesting for a brand to reuse them for its own communication media.

What's the difference between UGC and CGC?

UGC refers to content that is generated by influencers during an influencer marketing campaign. CGC (Consumer Generated Content) is digital content generated by a brand's customers.