This case study will contain:
- The challenges and objectives of an established fashion brand
- How the brand used micro influencer marketing to modernize and refresh the brand’s values in the context of younger target audiences
- How the brand used the Hivency platform to manage its strategy
- Examples of results obtained
- Examples of strategies used
- Key metrics
There is a better engagement of the audience, there is a symbol of openness, transparency, naturalness, honesty and that’s what we’re looking for because it’s part of our brand values.
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