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This case study will contain:
- The challenges and objectives of a digital native fashion brand
- How the brand used micro influencer marketing to generate visibility and a strong following on social media
- How the brand used the Hivency platform to manage its strategy
- Examples of results obtained
- Examples of strategies used
- Key metrics
I find that there are several advantages to web influence: it drives awareness for the brand, builds the community, and beyond that, it generates brand content for free.
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