Case Study

Scrunchie is Back

This case study will contain:

  • The challenges and objectives of a digital native fashion brand
  • How the brand used micro influencer marketing to generate visibility and a strong following on social media
  • How the brand used the Hivency platform to manage its strategy
  • Examples of results obtained
  • Examples of strategies used
  • Key metrics

I find that there are several advantages to web influence: it drives awareness for the brand, builds the community, and beyond that, it generates brand content for free.

Marie ARAGON

Founder, Scrunchie is Back

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